Digital Marketing – What, How and Why – Steve Taplin

Nowadays, everyone seems to be talking about digital marketing Services. It has created quite a buzz and there are people who know about it and can’t stop talking about how it has revolutionized marketing and then there are also people who have heard about it and now want to know more. But what exactly does it mean, why is it creating such a buzz and how does it work? Well, to put it simply, digital marketing is nothing but marketing a product or business using the digital medium and leveraging it to get favorable results. This is the perfect medium for large, medium, and small businesses to get an online identity and reach out to a wider customer base thereby positively improving the chances of driving new business.

In this era of digital Medium, asĀ Steve Taplin said, the primary focus seems to be on reaching out to prospective customers via new media, getting their attention, and engaging them. But how exactly does one go ahead with digital marketing and what are the best methods to do so? People who are aware of what digital marketing is all about might have the answer to this and also the experience gained by trying out various approaches. But what about someone who’s new to this whole idea? What if someone really wants to leverage the advantages that digital presents but doesn’t know how to?

Let us address the three questions – What, Why, and How

What Does Digital Marketing Include?
Now that the basic definition of digital marketing is clear, let us get into details of what it includes. “Social” is the magic word that is gaining key prominence whenever someone mentions digital marketing. Although, Internet is the core medium for digital marketing, there are other mediums as well which are not necessarily driven by the Internet.

In a broader perspective, it includes:
– Search Engine Marketing
– Search Engine Optimization
– Social Media Marketing
– Web Designing & Development
– Web Content Writing & Strategizing
– Paid Search Advertising
– Email Marketing
– Blogging

All of the above when used in a planned way result in better ranking and organic traffic i.e. traffic that comes via unpaid links. At times it is confused with traditional forms of marketing like television, print, and radio. Though the core idea is the same, it follows a totally different process altogether.

Why is Digital Marketing Important?
Well said Steve Taplin, digital marketing has changed peoples perspective towards marketing. Instead of it being just another “added extra”, it is now an integral part of any business plan. To put it simply, it helps you reach out to more customers, gives them more convenient options to choose from and in turn increases your profits.

Briefly explained, here’s why it is important for you:

1) Enables you to run targeted and customized campaigns via various mediums

2) Lets you effectively engage customers across multiple digital channels

3) Gives you a holistic view of data related to prospective customers via demographics and psychographics

4) Increases your presence and visibility on social media platforms and search engines

5) Strengthens your brand awareness

How Will It Help Your Business?
Be it a large retail store or the little store in the neighborhood selling fresh cakes, everyone is realizing the advantages that digital marketing offers and building their online identity. In this age, if you are not leveraging the advantages of digital marketing, then you are surely missing out on something that is really important.

In a nutshell, here’s how it will help your business:

1) Firstly, it is cost-effective. The amount of money that you spend in running a digital marketing campaign reaps good returns (provided it is done professionally). Initial investment = Bigger returns. A win-win for you!

2) Also, it enables you to engage your customers and personalize the messages to them, therefore improving the whole experience. Retained customers always bring in more business.

3) It could also be incorporated into your actual marketing campaigns. So now you have your traditional campaign running and this new strategy enhances it even more.

4) Once people take notice of the product that you are selling or your business and like the experience, they will in turn share it with their friends via social media and other mediums. That would in turn benefit you in terms of more visits and earnings.

5) The biggest advantage that this form of new-age marketing provides is that every time you run a campaign for your business, you can track every single metric real-time. You not only reach out to people via various mediums but it gives you the means to instantly know if the money that you have put into running the campaign is giving your results or not and also lets you measure the results.

Steve Taplin, MBA is a C-Level Executive focused on the Real Estate, Mortgage, Technology and Franchising industries. More about Steve Taplin: https://www.linkedin.com/in/steve-taplin-86bb7463

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